ANOagain

Our Approach
We built a visual identity rooted in renewal, texture, and circularity. Through collaborative workshops, we clarified their values, mapped their audience, and distilled their voice into something bold, grounded, and quietly rebellious.

The Solution
A soft, looping wordmark nods to circularity and the art of stitching. The colour palette is grounded and organic with washed cotton tones, faded denim blues, and warm neutrals. Graphic elements echo the cut lines and thread work of upcycled garments. Textures and hand-drawn touches bring a lived-in, handcrafted feel to everything from hang tags to lookbooks.

Outcome
Clearer storytelling. Stronger recognition. A brand that feels as recycled, refined, and real as the garments themselves. The brand reflects the second-chance beauty of each piece, and the strategy behind each decision gives them a clear, emotion-led presence that speaks to both style and sustainability.